Nike Plus - Bundling a Product with a Service

This great new product has been introduced by the Nike Company. Nike Plus is a running innovation that tracks your distance, the calories you burn, your pace, and time you run. The Nike Plus is a small sensor that fits into the wrist band or into the bottom of any Nike Plus shoe. Nike Plus is also compatible with the iPod, when you purchase the appropriate software.

Nike Plus is a wonderful product for individuals who enjoy an active lifestyle and running, but the most innovative concepts associated with this product, is the service it has been bundled with. Once you complete your running for the day, you just take Nike Plus and plug it into your computer, and it downloads all of you activity and keeps track of it for you. Available at http://www.nikeplus.nike.com/ there are several services offerred by Nike and iTunes. For individuals who are just beginning their training, there is a great link that offers tips to creating a running program, and music that can be purchased on iTunes to assist you through the workout. This website also offers various challenges for all athletic levels, other Nike gear and music, as well as a support link. Here is were individuals can ask questions about the product, contact Nike Plus, and view tutorials of the product.

This is an excellent product, and it is something that I hope to purchase in the near future.