Guerilla Marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

The main reason guerrilla marketing took off was its incredible effectiveness at breaking through our advertising blinders. Advertising executives are under a lot of pressure to make their campaigns successful. At some point, it occurred to some ad people that they could make ads so irresistible that they would actually be passed around willingly by customers. Guerrilla marketing sometimes takes the form of a viral campaign. The viral campaign happens organically and spontaneously; if it’s pushed too hard by its creators there’s a pretty good chance it’ll never get off the ground. Some of the most successful guerrilla marketing campaigns have taken the form of viral videos or websites.

Here are some excellent examples of guerilla marketing:




Here is also an excellent video with some great examples of guerilla marketing:
http://www.youtube.com/watch?v=QlBMF1MvAGY

Nike and Kobe Bryant Commerical

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be WOM (word-of-mouth) delivered or enhanced by the network effects of the Internet.

In order to introduce his new brand of Nike shoes, Hyper Dunks, Kobe Bryant, star player for the Los Angeles Lakers, did some very interesting and effective marketing of his product. In 2008, Kobe Bryant filmed a short video of himself wearing his new shoes and he jumped... Yes jumped, over an Aston Martin (James Bond car)!

Here is the link to this YouTube Video:
http://www.youtube.com/watch?v=7hWJkdUMiMw

This is a very effective form of virul marketing. This video was only posted on YouTube, and after millions of hits, it became talk of Nationwide television and radio shows.
http://www.youtube.com/watch?v=3FHx_UWe7gc&feature=PlayList&p=1EE0FE7431D6E1F9&playnext=1&playnext_from=PL&index=1

V1 Pro - Golf Training Services

V1 created the V1 Golf Academy and V1 Sports Academy websites for V1 Pro instructors looking to deliver online lessons to students, but without the customization of a Branded Online Academy. Coaches and instructors using V1 Pro to teach golf can direct their students to the V1 Golf Academy to log-in and access their personal locker in order to view their lessons. A Branded Online Academy enables coaches and teaching professionals to market themselves through their own customized version of the V1 SportsAcademy/V1 Golf Academy.
Rather than having students directed to their respective V1 Academy to access their online lessons, an automated email customized with your branding and logo directs your students to your website to log into your Branded online Academy to view their instructional analyses. Your Branded Online Academy is hosted, supported and maintained with the full backing of V1 Tech Support.

Professional coaches and instructors use V1 Pro to deliver internet lesson through their own Branded Online Academy. Branded Online Academies increases the value of your lessons, gives students online access to their lesson history, generates more customer referrals and ultimately drives more revenue. Students receiving online lessons from V1 Pro certified coaches/instructors outside of golf will be directed to the V1 Sports Academy to access their personal locker in order to view their lessons.

This is an excellent service offerred by the V1 Company. It allows golfers (or people just hoping to improve their golf game) to be trained and view their training online, whithout ever having to leave their home. Also, if a golfer is away from his/her regular golf course or coach, it allows them to access all of this information online.

Nike Plus - Bundling a Product with a Service

This great new product has been introduced by the Nike Company. Nike Plus is a running innovation that tracks your distance, the calories you burn, your pace, and time you run. The Nike Plus is a small sensor that fits into the wrist band or into the bottom of any Nike Plus shoe. Nike Plus is also compatible with the iPod, when you purchase the appropriate software.

Nike Plus is a wonderful product for individuals who enjoy an active lifestyle and running, but the most innovative concepts associated with this product, is the service it has been bundled with. Once you complete your running for the day, you just take Nike Plus and plug it into your computer, and it downloads all of you activity and keeps track of it for you. Available at http://www.nikeplus.nike.com/ there are several services offerred by Nike and iTunes. For individuals who are just beginning their training, there is a great link that offers tips to creating a running program, and music that can be purchased on iTunes to assist you through the workout. This website also offers various challenges for all athletic levels, other Nike gear and music, as well as a support link. Here is were individuals can ask questions about the product, contact Nike Plus, and view tutorials of the product.

This is an excellent product, and it is something that I hope to purchase in the near future.

Starbucks Coffee Company

Starbuck was founded in 1971 in Seattle’s Pike Place Market. Original name of company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company. The mission statement for Starbucks is: To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time. The guiding principles of Starbucks Coffee Company include;
• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way they do business.
• Apply the highest standards of excellence to the purchasing, roasting and
fresh delivery of their coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to their communities and their environment.
• Recognize that profitability is essential to their future success.

Within the United States there are 7,087 company-operaterated stores and 4,081 licensed stores. Starbucks also owns and operates stores in 43 countries.

The newest marketing tool used by Starbucks Coffee Company is called Starbucks Entertainment; a joint venture with iTunes. Starbucks Entertainment is dedicated to helping people discover great music. They hand pick the music played in every Starbucks coffeehouses and create unique compilations people can't find anywhere else. Every Tuesday Starbucks offers a free iTunes download card, with a new artist Starbuck thinks customers will enjoy.