Starbuck was founded in 1971 in Seattle’s Pike Place Market. Original name of company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company. The mission statement for Starbucks is: To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time. The guiding principles of Starbucks Coffee Company include;• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way they do business.
• Apply the highest standards of excellence to the purchasing, roasting and
fresh delivery of their coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to their communities and their environment.
• Recognize that profitability is essential to their future success.
Within the United States there are 7,087 company-operaterated stores and 4,081 licensed stores. Starbucks also owns and operates stores in 43 countries.
The newest marketing tool used by Starbucks Coffee Company is called Starbucks Entertainment; a joint venture with iTunes. Starbucks Entertainment is dedicated to helping people discover great music. They hand pick the music played in every Starbucks coffeehouses and create unique compilations people can't find anywhere else. Every Tuesday Starbucks offers a free iTunes download card, with a new artist Starbuck thinks customers will enjoy.
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