The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be WOM (word-of-mouth) delivered or enhanced by the network effects of the Internet.
In order to introduce his new brand of Nike shoes, Hyper Dunks, Kobe Bryant, star player for the Los Angeles Lakers, did some very interesting and effective marketing of his product. In 2008, Kobe Bryant filmed a short video of himself wearing his new shoes and he jumped... Yes jumped, over an Aston Martin (James Bond car)!
Here is the link to this YouTube Video:
http://www.youtube.com/watch?v=7hWJkdUMiMw
This is a very effective form of virul marketing. This video was only posted on YouTube, and after millions of hits, it became talk of Nationwide television and radio shows.
http://www.youtube.com/watch?v=3FHx_UWe7gc&feature=PlayList&p=1EE0FE7431D6E1F9&playnext=1&playnext_from=PL&index=1
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