Guerilla Marketing

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

The main reason guerrilla marketing took off was its incredible effectiveness at breaking through our advertising blinders. Advertising executives are under a lot of pressure to make their campaigns successful. At some point, it occurred to some ad people that they could make ads so irresistible that they would actually be passed around willingly by customers. Guerrilla marketing sometimes takes the form of a viral campaign. The viral campaign happens organically and spontaneously; if it’s pushed too hard by its creators there’s a pretty good chance it’ll never get off the ground. Some of the most successful guerrilla marketing campaigns have taken the form of viral videos or websites.

Here are some excellent examples of guerilla marketing:




Here is also an excellent video with some great examples of guerilla marketing:
http://www.youtube.com/watch?v=QlBMF1MvAGY

Nike and Kobe Bryant Commerical

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be WOM (word-of-mouth) delivered or enhanced by the network effects of the Internet.

In order to introduce his new brand of Nike shoes, Hyper Dunks, Kobe Bryant, star player for the Los Angeles Lakers, did some very interesting and effective marketing of his product. In 2008, Kobe Bryant filmed a short video of himself wearing his new shoes and he jumped... Yes jumped, over an Aston Martin (James Bond car)!

Here is the link to this YouTube Video:
http://www.youtube.com/watch?v=7hWJkdUMiMw

This is a very effective form of virul marketing. This video was only posted on YouTube, and after millions of hits, it became talk of Nationwide television and radio shows.
http://www.youtube.com/watch?v=3FHx_UWe7gc&feature=PlayList&p=1EE0FE7431D6E1F9&playnext=1&playnext_from=PL&index=1

V1 Pro - Golf Training Services

V1 created the V1 Golf Academy and V1 Sports Academy websites for V1 Pro instructors looking to deliver online lessons to students, but without the customization of a Branded Online Academy. Coaches and instructors using V1 Pro to teach golf can direct their students to the V1 Golf Academy to log-in and access their personal locker in order to view their lessons. A Branded Online Academy enables coaches and teaching professionals to market themselves through their own customized version of the V1 SportsAcademy/V1 Golf Academy.
Rather than having students directed to their respective V1 Academy to access their online lessons, an automated email customized with your branding and logo directs your students to your website to log into your Branded online Academy to view their instructional analyses. Your Branded Online Academy is hosted, supported and maintained with the full backing of V1 Tech Support.

Professional coaches and instructors use V1 Pro to deliver internet lesson through their own Branded Online Academy. Branded Online Academies increases the value of your lessons, gives students online access to their lesson history, generates more customer referrals and ultimately drives more revenue. Students receiving online lessons from V1 Pro certified coaches/instructors outside of golf will be directed to the V1 Sports Academy to access their personal locker in order to view their lessons.

This is an excellent service offerred by the V1 Company. It allows golfers (or people just hoping to improve their golf game) to be trained and view their training online, whithout ever having to leave their home. Also, if a golfer is away from his/her regular golf course or coach, it allows them to access all of this information online.

Nike Plus - Bundling a Product with a Service

This great new product has been introduced by the Nike Company. Nike Plus is a running innovation that tracks your distance, the calories you burn, your pace, and time you run. The Nike Plus is a small sensor that fits into the wrist band or into the bottom of any Nike Plus shoe. Nike Plus is also compatible with the iPod, when you purchase the appropriate software.

Nike Plus is a wonderful product for individuals who enjoy an active lifestyle and running, but the most innovative concepts associated with this product, is the service it has been bundled with. Once you complete your running for the day, you just take Nike Plus and plug it into your computer, and it downloads all of you activity and keeps track of it for you. Available at http://www.nikeplus.nike.com/ there are several services offerred by Nike and iTunes. For individuals who are just beginning their training, there is a great link that offers tips to creating a running program, and music that can be purchased on iTunes to assist you through the workout. This website also offers various challenges for all athletic levels, other Nike gear and music, as well as a support link. Here is were individuals can ask questions about the product, contact Nike Plus, and view tutorials of the product.

This is an excellent product, and it is something that I hope to purchase in the near future.

Starbucks Coffee Company

Starbuck was founded in 1971 in Seattle’s Pike Place Market. Original name of company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company. The mission statement for Starbucks is: To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time. The guiding principles of Starbucks Coffee Company include;
• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way they do business.
• Apply the highest standards of excellence to the purchasing, roasting and
fresh delivery of their coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to their communities and their environment.
• Recognize that profitability is essential to their future success.

Within the United States there are 7,087 company-operaterated stores and 4,081 licensed stores. Starbucks also owns and operates stores in 43 countries.

The newest marketing tool used by Starbucks Coffee Company is called Starbucks Entertainment; a joint venture with iTunes. Starbucks Entertainment is dedicated to helping people discover great music. They hand pick the music played in every Starbucks coffeehouses and create unique compilations people can't find anywhere else. Every Tuesday Starbucks offers a free iTunes download card, with a new artist Starbuck thinks customers will enjoy.

Sport Teams Marketing Using Facebook

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

With the huge increase in individuals who are using facbook for their main form of communication, professional sport organizations have turned to facebook as their way of reaching fans and the community. Below I have a picture of what the Boston Red Sox fan page. On this page, fans are able to review box scores, remain updated on upcoming games, and update fans one BoSox Nation. This is a new marketing strategy that individuals and organizations have turned to. With the poor economy, marketing budgets are not what they used to be, and sport organizations have had to find other ways of marketing their product.

Ralph Lauren TV

What began forty years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. Polo Ralph Lauren outfits the U.S. Olympic and Paralympic teams for the 2008 Beijing Summer Games. By providing an elegant and contemporary style that reflects the sporty sophistication and refined sensibility of the brand, the Opening Ceremony Outfits evoke the heritage and legacy of the 1920s and ‘30s and create a chic and uniquely American look for the team. In addition to designing the Official Opening Ceremony Parade Outfits for the U.S. Olympic and Paralympic teams, Polo Ralph Lauren also creates their Closing Ceremony Parade Outfits, as well as an assortment of village-wear pieces.

Ralph Lauren television is expanding this vision of the company inot something thqt will reach so many others, and explain what the Ralph Lauren company is all about. By using very well known celebrities to market their products, Ralph Lauren is now able to reach a whole new market. Recent interviews that have been posted on Ralph Lauren tv include Lebron James, Lance Armstrong, Sheryl Crow, among just a few of the big name individuals. By using these individuals to market the brand, younger individuals have begun purchasing this product, and more young people know the Ralph Lauren brand and what it stands for.

Ralph Lauren website is http://www.ralphlauren.com/

Ralph Lauren television is http://www.entertainment.ralphlauren.com/