Monday, March 16, 2009

Sport Teams Marketing Using Facebook

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

With the huge increase in individuals who are using facbook for their main form of communication, professional sport organizations have turned to facebook as their way of reaching fans and the community. Below I have a picture of what the Boston Red Sox fan page. On this page, fans are able to review box scores, remain updated on upcoming games, and update fans one BoSox Nation. This is a new marketing strategy that individuals and organizations have turned to. With the poor economy, marketing budgets are not what they used to be, and sport organizations have had to find other ways of marketing their product.

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