As all of us saw in class, the Miller High Life Corporations has decided instead of spending $3 million for a 30 second advertisement during Super Bowl XLIII, they have decided to spend their $3 million in a more creative way. They have decided to market their product in one second. That's right, MillerCoors company will be premiering a one second ad during the Super Bowl on Sunday Feb. 1, 2009. This may seem like an unreasonable approach to marketing, but the buzz that the strategy has already received in incredible. I did a little research on Google. All I typed in was "1 second ad" and there were over 98 million hits. It has been incredible to see and hear peoples reactions to t
his webiste, and personally I think it is a wonderful marketing strategy. For the past few days I have been asking my friends to log on to the website (www.1secondad.com) to take a look and tell me what they thought about the commercials. So far, everyone has love them!I have seen several 30 second ads over the years during the Super Bowl, and I have to agree that most are pretty funny. But I know that when people see the Miller commericals later today, they are really going to remember them! And I bet they will be talked about for the next few days to come.
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