Sport Teams Marketing Using Facebook

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

With the huge increase in individuals who are using facbook for their main form of communication, professional sport organizations have turned to facebook as their way of reaching fans and the community. Below I have a picture of what the Boston Red Sox fan page. On this page, fans are able to review box scores, remain updated on upcoming games, and update fans one BoSox Nation. This is a new marketing strategy that individuals and organizations have turned to. With the poor economy, marketing budgets are not what they used to be, and sport organizations have had to find other ways of marketing their product.

Ralph Lauren TV

What began forty years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. Polo Ralph Lauren outfits the U.S. Olympic and Paralympic teams for the 2008 Beijing Summer Games. By providing an elegant and contemporary style that reflects the sporty sophistication and refined sensibility of the brand, the Opening Ceremony Outfits evoke the heritage and legacy of the 1920s and ‘30s and create a chic and uniquely American look for the team. In addition to designing the Official Opening Ceremony Parade Outfits for the U.S. Olympic and Paralympic teams, Polo Ralph Lauren also creates their Closing Ceremony Parade Outfits, as well as an assortment of village-wear pieces.

Ralph Lauren television is expanding this vision of the company inot something thqt will reach so many others, and explain what the Ralph Lauren company is all about. By using very well known celebrities to market their products, Ralph Lauren is now able to reach a whole new market. Recent interviews that have been posted on Ralph Lauren tv include Lebron James, Lance Armstrong, Sheryl Crow, among just a few of the big name individuals. By using these individuals to market the brand, younger individuals have begun purchasing this product, and more young people know the Ralph Lauren brand and what it stands for.

Ralph Lauren website is http://www.ralphlauren.com/

Ralph Lauren television is http://www.entertainment.ralphlauren.com/

Pespi Innovations

PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. At PepsiCo, they believe that being a responsible corporate citizen is not only the right thing to do, but the right thing to do for their business. PepsiCo has taken vigorous steps to encourage kids to lead healthier lives and to provide their parents more tools to make healthier choices.

For years PepsiCo has done everything they can to reach as many different markets with all of their various products. Whether it be yonger children still in school or older individuals who have been drinking Pepsi for years, it still takes a lot of innovating to keep their interest, or get them to drink your product. Below is a link to a PepsiCo commercial for Pepsi Max directly mainly at men as the target market. This commercial adds the humor that men look for in their products.

http://www.youtube.com/profile?v=rorbv0RWrbk&user=Pepsi

Nike for Women

Nike's goal is to carry on a legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It started with a handshake between two visionary men - Bill Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Nike is an innovative company. They take risks. Their commitment to diversity is an integral part of who they are as a company, as well as how they contribute to the world around them. That’s why they have a Diversity and Inclusion team dedicated to ensuring every team at Nike is diverse, inclusive and performing their best.

Their Diversity and Inclusion team focuses on three areas:
1) Engaging Employees, 2) Providing Business Consultation, and 3) Developing Innovative Tools, Models and Designs

One of the most innovative ways Nike has expanded it's market is through their inclusion of women in their product designs. Nike now has a full women's line of Nike gear. This is one thing that has set Nike above its competitors, and has helped it become the number one sport apperal distibutor and designer.