PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. At PepsiCo, they believe that being a responsible corporate citizen is not only the right thing to do, but the right thing to do for their business. PepsiCo has taken vigorous steps to encourage kids to lead healthier lives and to provide their parents more tools to make healthier choices. For years PepsiCo has done everything they can to reach as many different markets with all of their various products. Whether it be yonger children still in school or older individuals who have been drinking Pepsi for years, it still takes a lot of innovating to keep their interest, or get them to drink your product. Below is a link to a PepsiCo commercial for Pepsi Max directly mainly at men as the target market. This commercial adds the humor that men look for in their products.
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