Nike for Women

Nike's goal is to carry on a legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It started with a handshake between two visionary men - Bill Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Nike is an innovative company. They take risks. Their commitment to diversity is an integral part of who they are as a company, as well as how they contribute to the world around them. That’s why they have a Diversity and Inclusion team dedicated to ensuring every team at Nike is diverse, inclusive and performing their best.

Their Diversity and Inclusion team focuses on three areas:
1) Engaging Employees, 2) Providing Business Consultation, and 3) Developing Innovative Tools, Models and Designs

One of the most innovative ways Nike has expanded it's market is through their inclusion of women in their product designs. Nike now has a full women's line of Nike gear. This is one thing that has set Nike above its competitors, and has helped it become the number one sport apperal distibutor and designer.