Pespi Innovations

PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. At PepsiCo, they believe that being a responsible corporate citizen is not only the right thing to do, but the right thing to do for their business. PepsiCo has taken vigorous steps to encourage kids to lead healthier lives and to provide their parents more tools to make healthier choices.

For years PepsiCo has done everything they can to reach as many different markets with all of their various products. Whether it be yonger children still in school or older individuals who have been drinking Pepsi for years, it still takes a lot of innovating to keep their interest, or get them to drink your product. Below is a link to a PepsiCo commercial for Pepsi Max directly mainly at men as the target market. This commercial adds the humor that men look for in their products.

http://www.youtube.com/profile?v=rorbv0RWrbk&user=Pepsi

Nike for Women

Nike's goal is to carry on a legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It started with a handshake between two visionary men - Bill Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Nike is an innovative company. They take risks. Their commitment to diversity is an integral part of who they are as a company, as well as how they contribute to the world around them. That’s why they have a Diversity and Inclusion team dedicated to ensuring every team at Nike is diverse, inclusive and performing their best.

Their Diversity and Inclusion team focuses on three areas:
1) Engaging Employees, 2) Providing Business Consultation, and 3) Developing Innovative Tools, Models and Designs

One of the most innovative ways Nike has expanded it's market is through their inclusion of women in their product designs. Nike now has a full women's line of Nike gear. This is one thing that has set Nike above its competitors, and has helped it become the number one sport apperal distibutor and designer.

Bowflex - Consumer Behavior

The Health and Fitness industry has exploded in the past few years. People find anyway they can to get into great shape, and have simple exercises that can be accomplished in a convienient time and place. The Bowflex company promotes its various home gyms through television commercials, internet advertisements, advertisements in Health and Fitness Magazine, and other various promotional locations.

"Bowflex home gyms can help you completely reshape your body. If you want to lose weight, get in great shape and feel great, a Bowflex home gym is for you. These revolutionary gyms deliver the gym-quality results you want in your own home" (http://www.bowflexhomegyms.com/)

Here is where I get a little confused about consumer's logic when purchasing this product. When I see Bowflex commercials and advertisements, I see the thin, muscular, and attractive people demonstrating the machines, and now I realize, that is how they get people to purchase this product. Consumers see individuals such as this and believe that if they were to use this machine like they state, (only 20 minutes a day) you can look like them as well. Is this true though?

Personally I know that it won't matter how much I workout, I will never look like the people in the commercials. I also dislike the fact that their product tries to tell consumers that using the machine is all you need to do to become healthy. I am a very strong believer in working out, but I think the Bowflex company needs to incorporate nutrition into their product as well. If they could bundle their product with other health and fitness regimes, I think they would see a dramatic increase in their sales, as well as an increase in their customer satisfaction.

Attached is a video of a consumer using one of the Bowflex products:

http://www.youtube.com/watch?v=YhoBsJIT7Cc

Free Grand Slam Breakfast at Denny's

With the American economy struggling, and cash being so tight for everyone, what could be better than giving away something for free. Denny's Restaurant took this type of advertising one step further.


During the 2009 Super Bowl, Denny's Restaurant purchased ads throughout the game announcing that they would be giving away "Free Grand Slam Breakfast" on February 3, 2009 from 6am until 2pm at all of their locations across the nation. The breakfast includes two eggs, two pancakes, two sausage patties, and two bacon slices, given away in a promotional stunt sure to draw news coverage.

Customers might think that Denny's is spending a fortune on them, but the biggest expense of all will likely be the Super Bowl spot. Thirty-second ads reportedly sold for up to $3 million. Denny's, which has 1,541 restaurants, predicts it will likely have served about 1,400 people per location the day of the promotion, more than five times the normal volume. Nationwide, the company expected about 1.5 million visitors between 6 a.m. and 2 p.m., but it may have seen more than 2 million.


On February 3, 2009 at 5:00am, three of my friends and I all went to the Denny's Restaurant in Pullman, Washington and stood in line for our free breakfast. We were one of the first ones in line, and by the time we were seated at 6:00am the line was all the way outside and around the building.



I believe that playing their ads during the Super Bowl was an excellent marketing tool. Attending an event such as this just reminded customers that the restaurant is a place for good food and good value, and ultimately, people will go back and spend some money. Just incase you missed the commercial during the Super Bowl, here is a link the YouTube Video:
http://www.youtube.com/watch?v=p96FC_fQrg0

Miller High Life Super Bowl Ad

As all of us saw in class, the Miller High Life Corporations has decided instead of spending $3 million for a 30 second advertisement during Super Bowl XLIII, they have decided to spend their $3 million in a more creative way. They have decided to market their product in one second. That's right, MillerCoors company will be premiering a one second ad during the Super Bowl on Sunday Feb. 1, 2009. This may seem like an unreasonable approach to marketing, but the buzz that the strategy has already received in incredible. I did a little research on Google. All I typed in was "1 second ad" and there were over 98 million hits. It has been incredible to see and hear peoples reactions to this webiste, and personally I think it is a wonderful marketing strategy. For the past few days I have been asking my friends to log on to the website (www.1secondad.com) to take a look and tell me what they thought about the commercials. So far, everyone has love them!

I have seen several 30 second ads over the years during the Super Bowl, and I have to agree that most are pretty funny. But I know that when people see the Miller commericals later today, they are really going to remember them! And I bet they will be talked about for the next few days to come.

Flordia Marlin Manatees

Major League Baseball's Flordia Marlins, have a new strategy for getting the fans excited to come out games. They have the Marlin Mermaids, but no! That's not enough... They want something bigger! The Marlin Manatees is a all-male plus-size dance team (cheerleading squad) that performs during innings at Dolphin Stadium. This is such an interesting and successful marketing strategy, but I believe it is not for everyone. The environment of attending is much more family and relaxed focused then some of the other ball parks in MLB. If you were to have a dance team such as this at a Boston Red Sox game at Fenway Park, I would hate to be the brains behind the operation. You would have some very unhappy BoSox fans!

During the tryouts for this exclusive group, the organizers were hoping to find 7 to 10 men. By the end of the tryouts all 15 men who aditioned were given a spot on the team. And they have been a huge hit, not only in Florida, but around the country.

Here is a video from one of the Marlin Manatees performances. I enjoy listening to how excited the crowd gets thoughout their performance.

http://www.youtube.com/watch?v=0bnL822kNek

I hope you enjoy!